Categotry Archives: Marketing

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Build Your Mailing List Based On Your Target Market

Categories: Business, Marketing, Tags: ,

You plan to start a business that caters to the needs of housewives. As a former housewife yourself, you remember being beset with problems that were uncommon to the career woman. You primary concern was boredom. Days pass by without any adult company aside from your family. Calls from friends and former co-workers just emphasize the disparity of your current situation. No hope for career advancement was a close second when it comes to persistent sources of discontent. With housewives as your target market, you plan to build a mailing list that is specific for women who are stay-at-home mothers, women who are retired from office work, and young women who used to work but have to put their careers on hold for home and hearth. You do not want to waste your time and money on wild goose chases, knocking on doors, handing out flyers, putting up posters, and paying for ad space as well as air time when you can apply a direct approach with a personal touch for each possible client.

With a niche market in mind, you went to work setting your plan in motion. You purchased telemarketing lists based on your specifications and composed a short questionnaire for the clients to answer. You tested your scripted introduction and questions on friends and family to gauge the reactions of future customers. You need to tweak your approach a bit and change the delivery of some questions but other than those minor modifications, you are all set.